Eduard Añón Farran is the Supply Chain Transformation Director at Cromology, where he leads the modernization and harmonization of global supply chain operations with a strong focus on digitalization, operational excellence, and end-to-end process improvement. With over 20 years of international experience in operations and transformation roles—including senior positions at Cromology Spain and Danone Waters—he has driven major initiatives such as large-scale automation programs, factory performance upgrades, and cross-functional change management. Eduard holds an Engineering Master’s degree from UPC and executive training from IMD, and is recognized for his ability to deliver impactful, organization-wide transformation.

Cromology designs, manufactures, and distributes a wide range of decorative paints and related products for both professionals and DIY users. The group leverages its R&D and industrial capabilities, which include 5 research laboratories, 9 production sites, and 6 logistics platforms, and serves customers through 378 stores and e-shops, as well as partner networks, major DIY retailers, and digital pure players. With 3,100 employees across 8 countries—Belgium, France, Italy, Luxembourg, Morocco, Portugal, Spain, and Switzerland—Cromology combines 275 years of expertise in decorative paints with a strong focus on innovation, sustainability, and high-value customer experiences, generating around 20% of its revenue from products launched in the last three years.